Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

President of Corporate Clothier which provides online company stores, apparel design, sourcing and fulfillment to companies & organizations. Any company can make an empty claim: “We offer the best ...

“Self praise, no glory,” goes the old saying. Hopefully you are ahead of your annual sales and retention goals. But if, like the majority of advisers, you are struggling to attract new client ...

Before buying a book or a pair of headphones from Amazon, it's highly likely you'd read a few reviews to ensure you're making the right decision. For consumers, reviews are vital in helping make ...

Regardless of the business niche or industry, establishing trust and authenticity is paramount, in an era of digital skepticism, companies must continually provide tangible evidence of their product’s ...

Testimonials are one of the most powerful influencers available to marketers and salespeople. But getting them right and using them effectively takes thought, planning and expertise. Testimonials are ...

Smaller state advisers want to be able to post client endorsements and quote them in ads when bigger SEC-registered firms get the green light. By Mark Schoeff Jr. State-regulated investment advisers ...