NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its audio Attribution solution, helping brands track and measure ...

InMarket, the leader in real-time marketing and measurement, today announced a new strategic partnership with Yahoo DSP, the omnichannel programmatic platform designed to offer flexibility and drive ...

NEW YORK, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the beta launch of CTV Performance, an innovative performance ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

The issues around the quality of medical care have become a subject of increasing complexity, confusion, and public interest. As managed care has rapidly emerged as the preferred delivery and ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

Integral Ad Science (IAS), a global leader in media quality, today announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, ...

Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s commitment to ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...