The Sacramento City Council on Tuesday unanimously passed the first spending plan for the Measure L Children’s Fund, a voter-approved initiative to support youth development and violence prevention.

In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...