The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research Mobile Marketing Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...