The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

Apple may be quietly reshaping how you search the web. In a recent antitrust case against Google, Apple's Senior VP Eddy Cue disclosed plans to bring AI-powered search engines directly into Safari on ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Summary: Netflix is testing an AI-powered search engine powered by OpenAI. The new feature will allow subscribers to search for content on the platform using more specific terms, such as mood. It is ...

The new year will bring new controls over what you see online – such as blurring pornographic or violent search results if ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...

Zehra Naqvi, 26, grew up as an obsessive fan girl in the 2010s. This was the era of Tumblr and Twitter. She would stay up all night breaking down the release dates of Marvel movies or analyzing the ...

Australia’s search engines are about to have age restrictions similar to the ones in effect for Porn Hub in the UK. Starting at the end of 2025, Australians will have to verify their ages when surfing ...