Coley Porter Bell has redesigned the packaging for KP Nuts, which the consultancy says adds “vibrancy” to the nut brand. The new pack design sees updated foil packaging, with “striking” sun rays that ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...