Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I ...

Andy Traba is Vice President of Behavioral and Data Science at Mattersight, a company that spun out of eLoyalty about six years ago to pursue the idea that you can identify communication preferences ...

Over the past few decades, there has been an increase in attention from the research community to psychological health. Broadly, this movement has been called positive psychology to distinguish it ...

Just like the individuals that comprise them, companies have distinct personality profiles. Thanks to the millions upon millions of dollars companies have thrown at their brand images, we’ve grown ...

Megan Malone is an Executive Coach and leads educational content development and training at Truity, a leader in personality assessments. Each person has a unique personality profile. Some people are ...