The ubiquity of mobile devices, the exponential growth in consumers’ engagement with screens, and the unique times and places in which consumers are reachable have made mobile advertising more than ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end ...