Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. The old page wrote ...

Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of ...

Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich ...

Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: As for the “gap” ...