A four-year endeavor that began by studying the science behind 3D printing is now the latest revolutionary technology from Puma and engineers at MIT. On Tuesday, the sportswear brand announced a new ...

Puma has a new comfort-driven and aesthetically bold cushioning technology on the way, an innovation created in collaboration with the MIT Design Lab. And the new compound will debut this month on the ...

Today, Puma revealed its new Xetic cushioning that will be introduced on the Calibrate Runner this month. Created with the help of the MIT Design Lab, Xetic cushioning has the appearance of ...

Puma is throwing its hat (or shoe) into the cushioning war. Today, the brand introduces its brand new Xetic cushioning system developed with the Massachusetts Institute of Technology. The technology ...