Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

Discover research on memorization techniques for studying. Learn how repetition learning theory and spaced repetition boost ...

Persuasive techniques or strategies in written and spoken form have been developed throughout time as ways to influence others. In the business world, being able to influence others is key to being ...

Persuasion isn’t just for marketing. Every business leader persuades staff members to work in alignment with corporate values and strategy. Every business leader persuades suppliers and support ...