Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

One of the main concerns in modern business is sustainable retail packaging, and this matter has become ever more important as recent customer trends have all but erased environmental-ignorance from ...

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...

Packaging has moved from a back-end cost to a front-line business decision, reshaping margins, sustainability strategies and competitive advantage across global markets.

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.