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Digital entertainment products are no longer judged only by their core feature set. In many categories, the real difference comes from how well they guide users back into the experience day after day.

Games use random rewards to keep players interested and excited. Getting a prize at unexpected times, like from loot boxes or daily login bonuses, often makes people want to keep playing. Game ...

Employers who have introduced team-based rewards systems to foster creativity, collaboration, productivity and sales may want to look again at a system that new research shows can create an unintended ...