If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

Spirit Airlines has launched a new limited-time sale that knocks 90% off base fares when using the promo code 90PCT.

Opinions expressed by Entrepreneur contributors are their own. Want a great idea to increase your sales? Go no further than the promotional idea dreamed up by Hoover in the late 1990s. Then do the ...

A quick trip to the grocery store these days can certainly wallop the wallet. From beef roasts to eggs to snack food, so many items cost much more than this time last year. Have you looked at the ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...