OPIA Delivers 200th Sales Promotion for NATM, Driving Measurable Sell-Through and Purchases Across Key Retail Categories

For OPIA, the 200-promotion milestone reflects the continued evolution of its promotional capabilities and a disciplined, execution-first approach to sales promotions. For NATM, it reinforces access ...
Retail TouchPointsOpinion

The Hidden Surge in Sales Promotion Fraud: What Retailers Must Prepare For in 2026

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation ...

OPIA ANNOUNCES EXPANDED & ENHANCED FRAUD PROTECTION TO COMBAT AI-FUELED ATTACKS

New Technology and Expanded Expert Oversight Help Retailers Stay Ahead of AI-Driven Abuse Promotions are one of the ...
Forbes

Increase Revenue Through Time-Limited Promotions And Referral Programs

When running a business, particularly in its early stages, one of the primary goals is to increase revenue and attract a loyal customer base. This was my struggle when I launched ReDahlia back in 2015 ...
B2B Marketing Magazine

Using sales promotions

We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...