Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard people refer to a “press kit” or a “media kit.” What exactly is it, and what does it contain? A: Press kits aren’t just for ...

Public relations professionals like you are always trying to grab journalists’ attention and keep your brand in the spotlight. Creating press kits and media kits is one of your most important ...

A business will typically prepare a press kit in conjunction with some important announcement to be made in a public forum—at the company’s headquarters, at a hotel, at a conference—to which members ...