The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie ...

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate ...

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content. To access these options, along with all other subscription benefits, please contact ...

(This is the third of a three-part article series sponsored by Bloomberg. The first two articles were Sell Side Steps up Automation and Sell-Side Automation: Not One-Size-Fits-All.) The sell side is ...

We enable customers to plan, optimize and execute your business vision with confidence – using proven technologies that provide transparency and insight for navigating today's global capital markets.

The search for new sources of alpha by buy-side firms has necessitated the rapid adoption of data analytics. In response, some sell-side firms have started integrating data analytics into research to ...

This category will be awarded to two technology providers that have combined their technologies or services over the course of the last 12 months into an offering that is currently in use at a ...