Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

All firefighters are touch points for the fire service and have direct responsibility for being the personal face of the brand. If I say "white dog with a red spot on his eye," do you think Target? If ...

What do you think that a company would pay to have the brand and market presence that’s represented by the fire service? As iconic as the “swoosh” is to Nike or the “apple” is to Apple, so, too, is ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

When a brand offers a unique experience with little-to-no viable competition, marketers can more easily position the product or service as something better, new, disruptive or otherwise different from ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...