Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

In 1971, Carolyn Davidson’s good friend Phil was starting a business. He asked her to design a logo, something simple that could be cut out and stitched easily since he was creating some apparel ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

The cinema world is currently mourning one of its most iconic designers: Joe Caroff. Caroff, who has died at the age of 103, was responsible for crafting one of the greatest movie logos of all time: ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...