Most opportunities to reduce product cost come early in development, when specifics are not yet nailed down. Unfortunately, there are significant obstacles to making early cost trade-offs. For ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Simple designs are easier to understand, cheaper to make, less likely to fail, and easier to fix than complicated designs. Yet, in my industry–making bags–complexity rules. This is because, for more ...

Apple is known for its beautiful, simple product design. Minute MBA lays out how to replicate that, based on five basic rules. As we all know by now, Steve Jobs was a notorious perfectionist, but that ...