From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

What happens when the very platforms designed to connect us become overrun by machines? Imagine scrolling through your favorite social media feed, only to realize that the witty captions, stunning ...

OpenAI has announced plans to launch a new social media platform designed to tackle the challenges posed by the proliferation of AI-generated content and online bots. This initiative represents a ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

When Merriam-Webster announced its Word of the Year was "slop," it made sense - at least from the perspective of someone who reports on the ins and outs of social media.