Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking the trend any time soon.

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are ...

Starbucks is launching a major change to its loyalty program on Tuesday. Here's a look at what customers can expect. (AP ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Fans using the Starbucks app on Tuesday, March 10, learned whether they were Green, Gold or Reserve members ...

Your morning cup of coffee will now come with a whole new loyalty system for collecting Starbucks ‘stars.’ We’ll help you break down how it works. Starbucks customers who love collecting the company’s ...

Starbucks said that all rewards members will now receive one free drink customization each month through a new offer called "Free Mod ...

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

There are new tiers for rewards, too. Twenty-five points is worth a drink customization. Sixty points is a $2 discount on any item, a new benefit. One hundred points gets a brewed coffee or tea or a ...

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...