COLUMBIA, S.C. (WIS) - The University of South Carolina announced Wednesday a new spirit mark. The simplified logo focuses on the tree and gates and introduces a USC spirit mark. “The actions ...

After suffering more than a week of online backlash to its new streamlined logo design — and a sharp drop in its stock price — the Cracker Barrel restaurant chain agreed to use its old logo. "We said ...

The University of South Carolina has announced a new branding mark to go along with its iconic tree-and-gates academic logo. University officials said Wednesday it is simplifying its branding marks ...