Sales of the Omega Speedmaster Moonwatch have surged in the wake of a wildly successful collaboration with plastic timepiece pioneer Swatch that’s introduced the iconic chronograph to a wider public.

A collaboration in the high-end watch world that no one saw coming, has the industry and “watch-heads” in a frenzy. After teasing it via social media for a week and taking out full page newspaper ads, ...

A recent animated video featuring Snoopy Dog on Omega's Instagram account hinted at an upcoming collaboration for watch enthusiasts. This watch collection is expected to take inspiration from the ...

The toughest thing, for most watch fans, will be picking a favorite. Or two. That's how many you can buy at any one store. But there are 11 total watches in the collection. That means at any given ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. Swatch’s landmark collaboration with Omega—the smash-hit ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here It’s no secret that the old guard of luxury labels is ...