Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

Oh, you think shopping for a teenager is rough these days? Try figuring out what’s still in style among the 9- to 12-year-old set. While you could play it safe and stock them up on so much viral ...

Short-form video led to a collapse of tween culture, as kids and adults began consuming the same content online. Will the ...

Nickelodeon is teaming with Wal-Mart Stores Inc. in an effort to build a tween apparel franchise for its fashion-centric “True Jackson, VP” series. For Wal-Mart, the new line of girly clothes and ...

Fashionology has moved its tween fashion-craft-party concept online, making its Web store one of the more unusual launches in cyberspace and at an unlikely time, given the economy. When the retailer ...