After the success of their first collaboration, Summer Fridays and Gap have teamed up for part two, which drops on Jan. 16 ...

2025 was a turning point for fashion collaborations. What has long been a tool for brands to innovate and surprise shoppers ...

WASHINGTON, DC - NOVEMBER 16: A Starbucks logo is seen as members and supporters of Starbucks Workers United protest outside of a Starbucks store in Dupont Circle on November 16, 2023 in Washington, ...

Individually, Lindsey Carter and Chelsea Parke are two powerhouses leading their own iconic clothing brands SET Active and Parke, respectively. So what would happen if the two of them were to combine ...

In February 2023, Thomas Neuberger, cofounder of P.F. Candle, and Dani Noguera, founder of outdoor apparel brand Grin27, happened to meet on a bike ride, as they were both in the Los Angeles cycling ...

Brand crossovers are getting more interesting, with more unexpected collaborations. Branding experts say the partnerships help brands break through noise and boost cultural relevance. Successful ...

Hoka is bringing a new collaborator into the fold for a capsule of sneakers well-suited for winter. The HalfDays x Hoka Kaha 2 Frost Moc GTX is a puffer jacket for your feet. Founded in 2020, the ...