WPP has acquired influencer marketing agency Goat for an undisclosed sum and will embed the agency into its Group M Nexus operations. Goat was founded in 2015 by Arron Shepherd, Nick Cooke and Harry ...
By Paul Sandle LONDON, Feb 26 (Reuters) - WPP will combine its agencies into a single integrated company under new CEO Cindy Rose's turnaround plan, targeting a return to growth in 2027 and 500 ...
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