The word mark is a text-based graphic representation of the words "Connecticut College" and is the foundation of both the logo and seal signatures. It may also be used by itself. The word mark is ...

When Georgia Tech’s athletic department sought to create a uniform word mark for its uniforms, gear and the like, the process looked back and up. Back into the school’s history and up to its iconic ...

Rice took three years to study the issue, and found people liked its Old English “R” logo. And that was pretty much it. So on Tuesday the Owls debuted brand new secondary logos and word marks, ...

According to this new criterion, and using the word ‘criterio’ in Spanish as an example, if the applicant intends to protect only the word mark, this must be represented on the application with one of ...

“After all of Prince’s efforts to make it look otherwise, the word mark was still determined to be nothing more than a letter of the alphabet.” A single alphabet letter mark may face a bigger ...