Xbox unveiled a new glowing logo blending nostalgia with a futuristic design. Fans believe it could hint at upcoming hardware ...

"We’ve updated the console boot up experience with a new animation and sound, featuring the new Xbox logo with the signature ...

We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft ...

Xbox just recently announced a cool new logo, so it only feels like a matter of time until Xbox Game Pass gets its own revamp ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

Newly-installed Xbox boss Asha Sharma has revealed the company's new console bootup sequence, which is set to go live via a ...

Sharma stated that the new boot-up should arrive May 13 for Xbox Series X|S owners. The green logo replaces the ...

Xbox confirmed to roll out new logo in dynamic backgrounds, profile backgrounds and gamer pics sometime today.

We're getting a new start-up animation for the first time in six years! Xbox boss Asha Sharma has announced today that the ...

Microsoft Gaming boss Asha Sharma’s new XBOX branding push has sparked debate over marketing, polls, and the Xbox brand ...

Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new ...

Microsoft has officially rebranded Xbox to XBOX after a fan poll led by CEO Asha Sharma favored the change, even renaming its ...