BMW now has full control of Alpina and is overhauling the tuner's logo, wheel designs, and production facilities.

It’s a perfect blend of heritage and modern design.

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new lineup of speciality luxury vehicles.

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...