Netflix made a big bet on creator-led animation but pulled back on it this year. The streamer didn't market its kids content enough and didn't pay attention to what children like, insiders said. Now ...

AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future. The fantasyland approach, which shows animation bursting ...

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.

Industrial equipment is hard to sell. The machines are large, expensive, and complex. Buyers cannot always access them physically. Marketing these products used to rely on brochures and static images.

Digital communication fails to use still images because they cannot capture audience attention and emotional connection at ...