Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. According to Brooklyn-based art blog Hyperallergic, opaque couché wins "the ...

In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color—and it's been used to try to save lives ever since. Per the Guardian, GfK surveyed ...

So say some. It’s called Opaque Couché, and it’s a brownish-greenish mix that’s been described using words like sludge, filth, tar, and cow excrement. Pantone 448C first won its ugly title back in ...

GRAND RAPIDS, MI -- Apparently the ugliest color in the world is opaque couche. The green-brown shade is being described as a "sewage-tinged hue" by House Beautiful. The color was first labeled as the ...

Let's be totally honest with ourselves: not all colors are beautiful. This is the absolute truth and if someone admits to liking every single color, they'll be getting side-eye for a while. While ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. In 2012, a marketing research company ...

In 2012, a marketing research company determined Pantone 448 C (aka “opaque couché”) was the world’s ugliest color—and it’s been used to try to save lives ever since. Per the Guardian, GfK surveyed ...

Early results are now in, and it appears the color that CNN describes as "sludge-like" may have made an impact: Cigarette sales have fallen, and now other countries such as the UK, France, and Ireland ...