Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

When talking about higher-level planning in business, the phrases "strategic plan" and "SWOT" (an acronym for Strengths, Weaknesses, Opportunities, Threats) come up often. Both involve important data ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

After you’ve defined your career aspirations and goals (see my previous blog on how to do this), the next step is to understand more about yourself and your external environment. This is where the ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

One of the most basic lessons you learn in first year business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to ...

One of the traditional steps in developing a strategy begins with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The results are usually unremarkable, highlighting ...

A SWOT analysis is a popular tool to effectively evaluate the strengths, weaknesses, opportunities and threats to a company. It effectively becomes the foundation on which you can make informed ...