Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ...

Tennessee State University announced that Nike has replaced Adidas as the official apparel provider for TSU Athletics in a ...

Joe Kirt enters his fifth season as head coach for Tennessee women's soccer. He has compiled a 41-24-13 (19-12-9 SEC) record and appeared in the NCAA Tournament every season. 2026 will mark the Lady ...

The new nationwide brand partnership delivers gear to employees at nearly 1,800 stores DALLAS, July 9, 2026 /PRNewswire/ -- BSN SPORTS, a leading marketer, manufacturer, and distributor of sporting ...

On July 1, the University of Utah athletic department entered a new era. Crimson Brand Partners — Utah’s new for-profit ...

The Big 12 finalized a multiyear deal worth around $20 million annually making Monster the entitlement partner of its ...

The University of Tennessee and Adidas began a 10-year partnership on July 1. Adidas serves as the official footwear, uniform ...

With a partnership now in place, student-athletes across all 20 sports are eligible to be part of Adidas' NIL Ambassador Network, allowing a chance to monetize their name, image and likeness.

It didn’t take long for Tennessee’s new NIL partnership with Adidas to show up on social media. Basketball players Juke Harris, Terrence Hill Jr. and Tyler Lundblade all posted videos wearing Adidas ...

KNOXVILLE, Tenn. (WATE) — For the next decade, the University of Tennessee’s official apparel provider will be Adidas, and the brand is already working with student athletes through Name, Image and ...

Adidas returns as Tennessee's partner after serving as an apparel provider from 1995 through June 30, 2015. Tennessee's athletic department was partnered with Nike from July 1, 2015 through Tuesday.