The Brand Multiplier Effect in 60 seconds. Doing business—offering a service, selling a product, whatever.—means you have a brand. On its own, that brand multiplier is usually a value of 1. And 1 × Anything = 1. So when you invest time, effort, and money into marketing your base of 1, you just get a 1× return. But, if you invest in the right applications of brand appropriate to your business, you start to increase your base value. From 1 to 1.1 1.1 to 1.2 1.2 to 1.5, or 1.6, and even much higher
The Brand Multiplier Effect in 60 seconds. Doing business—offerin…
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