EXAGGERATION definition and meaning | Collins English Dictionary
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An ad that shows how powerful a tool exaggeration is, when you commit 100%, and then absolutely nail the execution. Imagine a chewing gum brand wants to say: "show that the product brings a shine to your teeth". Now imagine the creativity and sheer maverickness of the team that decided: "let's show a guy running late to work, and then he joins his friends... and they all smile to create a HUMAN CHANDELIER FOR A KING" This Happydent ad is proof that when it comes to creativity in ads, there are n
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