Rainbow Releasing Production Logo
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Why The Apple Logo Used To Be Rainbow
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Why The Apple Logo Used To Be Rainbow
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MSNApple Explained
Apple's logo used to have rainbow stripes. In 1977, Steve Jobs asked designer Rob Janoff to create a new logo. The bitten apple with rainbow colors symbolized Apple computers' ability to display color graphics, something rare at the time. The “bite” also played on the word "byte," a unit of computer information. In 1998, when Jobs returned to Apple, he made the logo simpler by removing the rainbow. It became just one color, reflecting his belief that “Simple can be harder than complex. You have
0:57
Apple's logo used to have rainbow stripes. In 1977, Steve Jobs asked designer Rob Janoff to create a new logo. The bitten apple with rainbow colors symbolized Apple computers' ability to display color graphics, something rare at the time. The “bite” also played on the word "byte," a unit of computer information. In 1998, when Jobs returned to Apple, he made the logo simpler by removing the rainbow. It became just one color, reflecting his belief that “Simple can be harder than complex. You have
739 views7 months ago
FacebookEvan Carmichael
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