The Utility Maximization Rule
11:05
YouTubeJason Welker
The Utility Maximization Rule
This lesson introduces the theory of consumer behavior that says in order to optimize or maximize total happiness or utility, a consumer should purchase goods up to the point where the marginal utility per dollar spent on every good is equal. This "utility maximization rule" of consumption is defined and demonstrated in this lesson Want to ...
224.9K viewsMay 9, 2017
Utility Maximization Theory
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